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Sports Nutrition That Will Improve Overall Sporting Performance

What is Sports Nutrition?

Sports nutrition plays a huge part in gaining the best sporting performance. If you play hockey, golf, football, tennis or whatever your chosen sport is, having the right nutritional balance is essential. There are many nutrients that can be got by eating the correct foods. Having the correct balance of vitamins, minerals and carbohydrates are essential part of having the proper nutrition health regime.

Try not to get nutrition and sports nutrition mixed up though as both are different. Being an athlete and participating in sports will require more nutrients as a way of keeping the energy levels up to ensure the athlete remains as peak fitness throughout there activities. Being an athlete is more strenuous on the body and that is the main reason why they will require more nutrients that the regular nutrition dieting advice.

During their sporting activities athletes will tend to lose a lot of fluids, everyone has heard of dehydration, which is one of the largest problems faced during sports. Losing fluids will cause you to tire much quicker than normal which will have a negative impact on sporting performance.

The reason why there are professional athlete is that they get paid to perform at their maximum on a daily basis. To do this it is essential that the body gets proper nutrition. It is vital to drink enough water, have a balanced diet by eating the proper foods and also get the proper nutritional intake that your body will need. Different sports will cause the body to require different nutrients. Nearly all professional athletes have a sports nutritionist who help in provide the correct diet for their sporting nutritional needs. Doing so will enable your body to consumes energy efficiently and will aid in overall performance.

In order to make the most of your sporting talents it is essential to have more power, endurance and strength. Only by getting the proper sports nutrition can this be done.

Having a balanced diet is essential and should be based on several different factors. Such as, the type of sports that you are participating in, age, physical condition and body size.

It is always best to consult with a doctor when changing your diet instead of just deciding one for yourself. To go one step further getting a sports nutritionist will help in giving you the correct diet that will suit your body and help in providing the perfect diet to complement your sport.

When exercising it is vital to remember that a lot of fluids will be lost. When you are working out in the gym, doing weights, running, it is easy to forget the fluid loss that you body is experiencing. That is probably the main reason why water is one of the most important parts of sports nutrition.

It makes up about sixty percent of your body weight and is involved in almost all of your bodily processes.

Your body cannot produce and store water, this is the main reason why it is important to replace all fluids that are lost during exercise. If you don't then dehydration will have a huge part in damaging your athletic abilities. Taking part in sports will require you to consume much more water than eight glasses daily.

Carbohydrates are the most important fuel source. It provides a minimum of sixty to a maximum of seventy percent of our calories. Carbohydrates are found on almost all of the food you consume. Food rich in carbohydrates are fruits, vegetables, pastas, breads, cereals, rice and many more that are too many to mention.

The body converts all starches and sugars in carbohydrates to glucose. The main provider of energy in the body is glucose. That is why an active lifestyle requires more carbohydrates than usual. The body will also store glucose in the liver and muscles that will give your body a energy reserve. If this reserve is not used during sports then it will be more likely to turn into fat. The larger your carbohydrate intake the more energy you will have during sports. If your intake is to high it will have a negative effect as you will begin to increase in fat. Other energy sources include proteins and fats.

Foods that help in providing the most amount of protein would be, eggs, nuts, poultry, fish, meat, beans and dairy products. Proteins will supply about 15 to 20 percent of your daily calorie allowance. The main uses of proteins are in tissue and muscle building.

Find out all about getting the proper nutrition during sports by visiting best advanced sports nutrition. To pick up a free book on nutrition required during sports visit sports nutritional book

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Now, the $2 billion-worth sports nutrition industry has moved away from the plain-tasting protein powders into a bigger pool of choices for customers. Available in almost any drug stores or supermarkets are energy bars, meal replacement products, protein powders, individual items (e.g., creatine, L-carnitine), amino acids, herbs, prohormones (hormone precursors); vitamins; minerals; and combination products. Because of this the sports nutrition nutraceutical industry is considered a 'niche' market and an offshoot of the mainstream food industry.

Competition factors for the Sports Nutrition Market

Product/brand differentiation

Because of greater saturation and competition in the marketplace sports nutrition products look alike and sound the same. Maintaining a brand that stands apart from the rest is difficult but a thing to strive for.

Research-substantiated claims.

Consumers� ability to make intelligent choices should never be underestimated. People place more faith endorsements by university professors and doctors and claims backed by independent research than by endorsements Sports Nutrition Home Study by celebrities.

Core products and strategies

A good strategy now is to focus development of core products or integrating with large food and pharmaceutical concerns (e.g., Powerbar, BalanceBar).

E-commerce

For small companies that cannot or will not rely on strong distribution relationships, e-commerce is an increasingly attractive option.

Basis for marketing strategy

The factors for competition stated above have been gleaned from researches of what consumers are willing to pay for. Overall, customers want:

Something New

Retailers and consumers clamor for "new," whether it means new forms of delivery (gels, effervescent tablets, functional beverages), new applications of or combinations with existing products, or all-natural sports nutrition products that are free of artificial ingredients and solvents.

Excellent Tasting All-natural products

Consumers are also looking for products that taste good and are easy to take. Taste is a major feature that can either make or break a product. The hunt is on for manufacturers to come up with better and new flavors.
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International Journal Of Sports Nutrition